Beverage Ad Campaign

This magazine ad series was created as a student project to promote Dr. Pepper’s more unique flavor offerings and highlight the brand’s identity as bold and unconventional. The campaign centers around the headline “Break the Routine”, encouraging consumers to move beyond traditional soda choices.

Each ad features a distinct product flavor while maintaining a cohesive visual style through consistent typography, layout, and tone. The clean white backgrounds and vibrant can imagery are designed to create high visual impact and immediate brand recognition within a print environment.

This project demonstrates skills in advertising design, visual hierarchy, brand consistency, and messaging through layout and typography across a multi-piece campaign.