Logo Rebrand

This student project involved designing a responsive logo suite for The New Romantics, a romance-focused independent bookstore based in Orlando, Florida. The objective was to create a flexible identity system that could adapt seamlessly across various applications, from storefront signage to social media icons and merchandise.

The logo suite includes full wordmarks, stacked and horizontal variations, and simplified monograms—each designed with a soft, romantic aesthetic to reflect the store’s literary focus.

This project demonstrates an understanding of responsive branding principles, typographic sensitivity, and the importance of maintaining brand consistency across a wide range of physical and digital formats.