Experiential Design

Created as a class project, Storyweaver Summit is a fictional three-day event designed to celebrate storytelling and the creative minds behind it—writers, game designers, theme park designers, and dreamers of all kinds. The concept, event name, theme, and full visual identity were developed from the ground up and brought to life through a cohesive experiential design system.

The branding spans a wide range of event touchpoints including ID badges, lanyards, directional signage, promotional banners, billboards, invitations, and tote bags. The visuals combine celestial motifs, storytelling-inspired typography, and poetic messaging to immerse attendees in a world where imagination and narrative take center stage.

This project demonstrates a strong understanding of environmental design, brand cohesion, and the power of story-driven visuals in shaping memorable event experiences.