Nonprofit Design

This academic project focused on developing a conceptual visual identity for a nonprofit. The organization chosen, Shootout for Soldiers, hosts 24-hour lacrosse events to support veterans and foster community engagement. The goal was to explore how cohesive branding could be applied across a wide range of materials, including digital, print, and environmental formats.

The designs emphasized clarity, consistency, and adaptability, with applications tailored to event promotion, merchandise, and public outreach. While not affiliated with the organization, the work aimed to reflect real-world design needs through research-driven decisions and professional presentation.