This student project focused on creating a full brand identity for a fictional environmental nonprofit, the Harambe Conservation Group. The branding reflects the organization’s mission to protect natural ecosystems through a cohesive visual system rooted in sustainability, strength, and community.

The primary logo blends elements of a tree, earth, and water droplet to symbolize land, nature, and ocean conservation. The bold “Blockers” typeface reinforces the organization’s grounded presence, while the color palette—featuring earthy browns, vibrant greens, and deep blues—visually supports the environmental theme.

In addition to a conceptual logo suite and a branded newsletter, a complete stationery system was designed, including an envelope, business card, and letterhead. Each piece was intended for production on eco-friendly kraft paper, reinforcing the brand’s commitment to sustainability through both design and material choices.